Testimonials

"Lori's knowledge of the industry has been indispensable and this knowledge keeps us ahead of the curve. She keeps our marketing on track, advises us of changes in the industry and prepares us to address them (before they happen) through our marketing plan. She takes the success of our company very seriously and makes me feel like I am her only customer (I know I'm not, but the one-on-one attention makes me feel like it). I feel like a priority instead of a number and that is very important to me. Since she manages my marketing I can put my time and energy where it should be—on business development!"

"The very idea of ‘Marketing’ left me feeling overwhelmed and frustrated. As a business owner, I am already running on full steam and working long hours. There never seemed to be enough time in the day to focus my attention on marketing. This left me doing my marketing one piece at a time and not focusing on the Big Picture (total marketing effort). And, I never knew if that 'sure-fire marketing idea' being presented to me, was a ‘good idea’ or a ‘good fit’ for my company. I have to admit that sometimes I made my marketing decisions based on price point or to get ‘it’ before my competitors did.

"After working with Lori and completing the Market & Database and Gap Analysis, it was clear that my marketing had gotten a little off track. What seemed like a good idea from a cost-per-piece standpoint was not in the best interest of my company. I now have a clear marketing plan in place—I know who to market to and when to do it to get the highest response. There’s a lot of psychology behind solid marketing campaigns that I had no idea was there. Lori works with me on an ongoing basis to keep my marketing on track, keep my budgets in line, measure the results of my marketing, and to improve processes within my company to support the marketing efforts. We are off to a great start and I feel confident in what the MORE program has brought to my company and look forward to continuing the process."

"My biggest fear of hiring a marketing company is the lack of knowledge that typically comes when you are working with a new person. I did not experience this at all when working with Lori. She has an excellent knowledge of our industry and is experienced working with companies our size. Lori was able to transition right into our mix of advertising without any mishaps. Her deep understanding of the HVAC industry and being able to figure out the needs of our market (and keeping up with changes over the years) was a huge asset. Lori Smith knows Heating and Air Conditioning marketing better than most of the companies that we have dealt with. She has a deep understanding of what each segment of the market has and what it will bring in revenue (and what it will (or should) cost). She is excellent with the numbers, making sure what you are spending is providing the maximum ROI. I would without a doubt use Lori again."

"My biggest concern before hiring Lori to help me with my marketing was that I was not going to be taken care because I am a small company. I was worried that my concerns would not be heard. Lori did a great job taking care of our company needs - she met all my expectations and worked hard for us to keep my marketing on track. She marketed to my companies strengths and kept my budget in line. Through our conference calls, I was kept up-date on what was happening with my marketing and the results we were getting. Whether it is a postcard, newsletter, website design, corporate identity, SEO, or targeting mailings - Lori was a great asset to my company."

"Before hiring Lori to work with me on my marketing I had many concerns: the amount of money it was going to cost, concerned it wouldn't work any better than what we already had going, and I was nervous because I didn't have a clue about marketing. I had to put all my trust in Lori for the first year that I worked with her.

"Lori taught me so much about marketing. She taught me to build a brand into everything I do, to plan a year in advance, and to keep something ready to go just in case I needed to get something out on the street quickly. I would recommend Lori; she is knowledgeable, not afraid to say 'let me research that,' she always did what she said she would, and she stayed on top of things so I could take care of the daily issues of running a business."

"It was a relief to know that we found someone who took the success of our business as seriously as we did and honestly listened to what we wanted and didn't want and created a marketing plan from that. It was nice not to have to worry about what seasonal marketing was coming up, getting it out too late or realizing the season was upon us already, and I forgot to prepare some sort of marketing campaigns. And, having someone who knows the business but brings a different thought process to the table helps.

Lori was very interested and passionate about the success of the marketing campaigns she created for 72 Degrees. Not all worked, but we made note of that and tried different items. The best part of having someone do the marketing for you is that it is one less piece of the business you have to focus on 100%. Working with Lori is like having your very own in-house marketing department."

"Lori is an extremely knowledgeable marketing consultant. She helped us greatly- growing our service/replacement business through an extremely effective marketing plan. Lori always does what is the best for the client and is a joy to work with."