MORE Backstory

...contractor who wants to have organized, system-based, evergreen marketing systems within their business, but hasn’t been able to achieve it on their own.

The easiest way to help make your company better and better,
is for me to tell you more about MORE

With the ‘MORE Program’, we not only work with you to evaluate, update and create marketing, we track it and build the systems to maximize its ROI. Best of all, we work with and train you and your people to eventually be confident enough to do everything on your own without our help. (Which only goes to prove that I’m obviously not very smart if the best business plan I come up with is based on us first doing all the hard work—then training our replacements—and finally working ourselves out of a job!)

When I said we “quietly launched” the new program, you need to understand that one of the things that makes Online-Access successful and maintains our client’s trust is that we simply don’t offer things that we don’t test in the real-world first. So, for the last six months while Lori was building our libraries, audit systems, and implementation tools, she was also working a pilot of our program with Chris Link of Link Mechanical Services of New Britain, CT.

During that time, she started out by doing a thorough analysis of the company’s market, its database, the current marketing they used, and she also did a complete analysis of their entire operation. In this company’s case, even though at a quick glance it looked like their marketing was being allocated evenly across their entire service area, upon review of their marketing results over the last five years, it was discovered that a large part of the budget was being spent outside of the areas were they saw the best result. In addition, it was discovered that there was no real marketing being done to keep current customers coming back. Using the complete analysis Lori had done, she worked with the owner to prioritize and establish goals for the company that included rebranding the company and strengthening their replacement, service, and maintenance divisions. 

Once all the information was gathered a 12-month marketing plan was created that included:

• Retargeting the marketing budget to maximize ROI and reduce drive time
• Develop a technician recruiting system to fill the company’s growth needs
• Reorganizing their company website (for stronger customer experience)
• Rewriting all the company guarantees to provide an easily-seen edge over the competition
• The launching of new customer acquisition marketing campaigns
• The launching of a reactivation campaign to re-engage former customers
• The creation and rollout of a full customer retention and training platform including training for CSR’s, Dispatchers, and Lead coordinators

Plans are one thing, but let me share some MORE results from the first six months

As far as implementation of their plan, Lori has already successfully worked with the owner to set-up a successful targeted campaign to attract new technicians to the company. Even though the old website produced sales, the tweaks that she made have been successful in improving the company’s customer engagement and conversions. At the end of February, the replacement equipment letter she worked with their team to create was sent to the 2,500 of the company’s existing customers who were targeted from the original database analysis. To date, it has generated $91,562.45 in replacement sales and another $25,683.81 in service sales—at a print and mailing cost of only $2,410.00.

More importantly, she is working with and coaching their key people on how to better track, target and...

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